RECOMENDACAST
Visual identity and Website | 2021
![Recomendacast's logo. Recomendacast's logo.](https://www.duniaesper.com.br/wp-content/uploads/2021/04/Recomendacast-2021.png)
Recomendacast is a pop culture podcast that needed a visual identity reflecting the variety of topics covered and its short duration (30 minutes).
The inspiration for the illustration came from the Indian goddess Kali, with her many arms. The third eye was used to represent the host’s wisdom and mastery over the subjects discussed.
A simplified version of the logo, in a seal format, was created for use on social media.
![From drawing to image tracing: the process of creating Recomendacast's logo. From drawing to image tracing: the process of creating Recomendacast's logo.](https://www.duniaesper.com.br/wp-content/uploads/2023/02/Motion-logo-Recomendacast-02.gif)
![Representation of each object, counterclockwise: anime and manga represented by Sakura Cardcaptor's staff; literature and comics; TV series, movies, and YouTube channels; games and music. Representation of each object, counterclockwise: anime and manga represented by Sakura Cardcaptor's staff; literature and comics; TV series, movies, and YouTube channels; games and music.](https://www.duniaesper.com.br/wp-content/uploads/2023/02/Recomendacast-Simbolos.png)
![Reduced version of the logo for social media use. Reduced version of the logo for social media use.](https://www.duniaesper.com.br/wp-content/uploads/2021/02/iuihchuea.png)
The next step was to create designs for episode covers, social media materials, and the website.
The episode covers needed to be standardized for visual consistency and easy customization.
They needed to be eye-catching, featuring images related to the recommendations to capture listeners’ interest, with flexible layouts to accommodate different numbers of recommendations.
![Episode 114 - Beef and Chicory A Colorful Tale. Episode 114 - Beef and Chicory A Colorful Tale.](https://www.duniaesper.com.br/wp-content/uploads/2024/08/Capa-114-Treta_Recomendacast-1.jpg)
![Episode 94 - Unsighted, Moon (2009) and Ninth House. Episode 94 - Unsighted, Moon (2009) and Ninth House.](https://www.duniaesper.com.br/wp-content/uploads/2023/02/Capa-94-Unsighted_Recomendacast.jpg)
![Episode 88 - Horror Essentials (Halloween Special). Episode 88 - Horror Essentials (Halloween Special).](https://www.duniaesper.com.br/wp-content/uploads/2023/02/Capa-88-Halloween2021_Recomendacast.jpg)
![Episode 86 - The Seven Deaths of Evelyn Hardcastle and Going Under. Episode 86 - The Seven Deaths of Evelyn Hardcastle and Going Under.](https://www.duniaesper.com.br/wp-content/uploads/2023/02/Capa-86-GoingUnder_Recomendacast.jpg)
The solution was to create three variations for episodes with 2, 3, or 4 recommendations (the maximum for the allotted episode time).
Each variation includes space for the brand, episode title, and number. A square format is used for podcast platforms and Instagram, while a rectangular format is for Twitter.
![Episode 99- The Nevers and Bloodroots (Twitter version). Episode 99- The Nevers and Bloodroots (Twitter version).](https://www.duniaesper.com.br/wp-content/uploads/2023/02/Capa-99-TheNevers_Twiitter.png)
![Episode 89 - Our two cents on The Game Awards 2021 (Twitter version). Episode 89 - Our two cents on The Game Awards 2021 (Twitter version).](https://www.duniaesper.com.br/wp-content/uploads/2023/02/Capa-89-Palpites-TGA_Twiitter.png)
Each episode uses a unique color palette drawn from the cover images, extending to the episode’s webpage.
Additional social media content uses the same graphic elements as the covers but with unique layouts to keep the feed uncluttered.
![Episode 99- The Nevers and Bloodroots (Twitter version). Episode 99- The Nevers and Bloodroots (Twitter version).](https://www.duniaesper.com.br/wp-content/uploads/2023/02/Capa-99-TheNevers_Twiitter.png)
![Episode 89 - Our two cents on The Game Awards 2021 (Twitter version). Episode 89 - Our two cents on The Game Awards 2021 (Twitter version).](https://www.duniaesper.com.br/wp-content/uploads/2023/02/Capa-89-Palpites-TGA_Twiitter.png)
![Extra recommendation - Laura Dean Keeps Breaking Up with Me (Author: Mariko Tamaki | Publishing house Intriseca). Extra recommendation - Laura Dean Keeps Breaking Up with Me (Author: Mariko Tamaki | Publishing house Intriseca).](https://www.duniaesper.com.br/wp-content/uploads/2023/02/RX-Laura-Dean.jpg)
![June's schedule on Recomendacast: includes dates and summaries of the month's episodes and extra content. June's schedule on Recomendacast: includes dates and summaries of the month's episodes and extra content.](https://www.duniaesper.com.br/wp-content/uploads/2023/02/Post-Anuncio-Junho.jpg)
![Recommendation within the carousel post about TV series to watch during lunchtime: includes the title of the TV series, summary, duration, and streaming platform availability. Recommendation within the carousel post about TV series to watch during lunchtime: includes the title of the TV series, summary, duration, and streaming platform availability.](https://www.duniaesper.com.br/wp-content/uploads/2023/02/Series-Almoco-01.jpg)
The website showcases recent episodes on the homepage, emphasizing the latest release. The “Episodes” page filters by theme or media, and each episode page includes an episode player, links to podcast platforms, a download button, additional content links, and suggestions for similar episodes.
![Recomendacast homepage with the cover of the latest episode released, a summary, and a button to access the episode's page. Recomendacast homepage with the cover of the latest episode released, a summary, and a button to access the episode's page.](https://www.duniaesper.com.br/wp-content/uploads/2023/02/site-recomendacast.png)
![On the homepage, below the section of released episodes, there is a list of the previous three episodes with their summaries and buttons to access their respective pages. On the homepage, below the section of released episodes, there is a list of the previous three episodes with their summaries and buttons to access their respective pages.](https://www.duniaesper.com.br/wp-content/uploads/2023/02/site-recomendacast-01.png)
![Episode page Episode page](https://www.duniaesper.com.br/wp-content/uploads/2024/08/pagina-episodio.jpg)